Oriental Trading Company is the nation's largest direct retailer of value-priced party supplies, arts and crafts, school supplies, toys and novelties. The company has been recognized as one of the Top 20 Internet Retailers based on customer satisfaction.
We began in 1932 as one of the nation's first wholesalers of value-priced novelties and gifts. We became a major supplier to the U.S. carnival trade in the 1950's before expanding in the 1970's by using catalogs and direct marketing to target consumers, retailers and businesses. In the 1980's, our first toll-free telephone number and seasonal catalogs brought continued growth. As the Internet grew in popularity in the late 1990's, we found a new way to reach its ever-growing number of customers.
Warren Buffett's Berkshire Hathaway saw tremendous value and growth opportunity in OTC and made the decision to purchase our company in 2012. Operating from the Berkshire Hathaway philosophy, we acquired MindWare Holdings, Inc. in 2013 and SmileMakers in 2014. MindWare is a manufacturer, wholesaler, and direct retailer of "brainy toys for kids of all ages" that complements the OTC family of educational products. SmileMakers is the leading brand catering to the dental and health care markets, helping to expand the consumer reach for both Oriental Trading Company and SmileMakers.
Today, we continue to serve customers through colorful catalogs and the Internet. We offer more than 40,000 products to meet the needs of businesses, not-for-profit organizations, individuals, schools, churches and teachers.