As a vacation rental homeowner you are more than likely already marketing your property on an array of listing websites. VRBO being the largest and most popular listing website out there currently. This will be our topic of discussion today (If your not listing on VRBO you should be) After doing some in depth research with many new clients and browsing VRBO listings it was amazing how many incomplete listings there were. This may be a hard realization but the days of just throwing up a VRBO listing and watching the bookings pile up are dwindling if not gone in most markets. You may ask why is this? The main reason is because with the industry growth and vacation rental popularity it has also increased competition in many marketplaces worldwide. More competition = More options for your potential clients to book.